Associate, Direct Partnership Activations, Platform Campaigns

Description

About this role

Associate, Direct Partnership Activations, Platform Campaigns

Location: NY based

About this role

If you are passionate about forging strategic partnerships, driving brand collaborations, and shaping impactful marketing initiatives, we want to meet you!

As the retail investing landscape grows at a rapid pace, iShares, BlackRock’s industry leading ETF brand, is on a mission to make investing more accessible, affordable, and understandable for all investors. We are seeking a dynamic Partnership Campaigns Associate to join our US Direct business. As a key player in our mission to enhance financial well-being, you’ll use your creativity, marketing expertise, and relationship-building skills to champion partnership activations that resonate with the individual investor audience. If you thrive in a fast-paced environment and are ready to make a difference, we invite you to be part of our journey. Let’s create something remarkable together, in the industry’s largest and fastest growing wealth channel.

This role sits in the Partnership Activations team. The Associate will lead end-to-end co-marketing campaigns with self-directed investing platforms like Fidelity. This function will work closely with Paid, Owned, and Social Media teams, agencies, and other marketing and business partners. The ideal candidate is a well-rounded and innovative marketer who can execute across media, email and digital co-marketing opportunities. They will also lead measurement and reporting across partnership marketing efforts. This person will be a critical player in the execution of our partnerships strategy across key Direct platforms.

Responsibilities

• Overarching co-marketing campaign strategy, devising campaigns that deliver across customer, platform and BlackRock goals
• Brainstorming and pitch development of innovative campaign concepts for self-directed platforms that drive impact towards mutual goals, and grow partnership opportunities
• Routine client relationship management with marketing partners at Direct platforms
• Deep understanding of individual investors, Direct platform and BlackRock’s goals and KPIs
• Campaign optimizations based on commercial outcomes
• End-to-end management of paid media co-marketing campaigns, including but not limited to, strategy, infrastructure, briefing agencies, development, execution, optimizations, and measurement of impact
• Development and ownership of email and digital programs crafted to grow brand awareness & engagement, nurture customer relationships & loyalty, and drive customer acquisition & product purchase
• Expansion of marketing measurement capabilities and metrics across partner initiatives. Management of reporting and socialization of results and key metrics across leadership and stakeholders
• Working closely with internal marketing teams to support execution of individual investor marketing strategy

Skills & Qualifications

• Demonstrated success in marketing campaign management, partnership, email, digital and/or paid media marketing
• A data-driven marketer with a track-record and passion for marketing analytics, measurement, and reporting
• Strong relationship management & project management skills, with ability to understand unique client needs and objectives to drive marketing strategy
• Experience managing external agency vendor relationships and ability to lead multiple projects across collaborators
• Comfort working with and coordinating many partners, both internal and external
• Self-directed investing platform, startup, an / or performance marketing experience is viewed as a plus. Passion for investing and helping make investing easier for everyone is preferred.

 

For New York City only: The salary range for this position is $105,000 - $137,500. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.